Health Care: Atlantic Eye Institute
overview. Atlantic Eye Institute came to CFM needing a rebranding campaign. Not only was a new brand essential, they desperately needed consistency in their marketing materials, as well as marketing messages.
strategy. The first step in branding Atlantic Eye Institute was developing a consistent look and message for all marketing materials. We also had to address the issue of consistency in their brand. Although their logo was developed with Pantone colors, all of their collateral featured different shades of their corporate colors and their marketing materials were a mixed collection of separate pieces void of a cohesive look and message to the public. Additionally, we aimed to increase Atlantic Eye’s exposure in the community to familiarize potential and current patients to their new identity and grow their business.
results. CFM overhauled a complete new identity for Atlantic Eye Institute. Incorporating their main push to be “The Eye Guys”, CFM was able to establish consistency for Atlantic Eye’s public face. By taking over all of Atlantic Eye’s print projects, we were able to ensure correct color matching of all their collateral, ensuring consistency. By carrying the new brand into their website and handling all design and development of all adverts and commercials, we were able to create and successfully brand Atlantic Eye Institute as The Eye Guys in the North East Florida market. A consistent brand will keep them top of mind for their current and potential patients. We also teamed Atlantic Eye up with reputable local entities including First Coast News and the Jacksonville Sharks, a local arena football team, which resulted in mass public exposure. The result has been an increase in their number of patients and overall business.