© copyright 2007 Client Focused Media
100 Festival Park Ave, Jacksonville, FL 904.232.3001
Boy Scouts NFC, Direct Mail- The Boyscouts of America, North Florida Council holds an annual Special Needs Camporee for local children. Every year, they used inconsistent imagery for marketing materials. Our challenge was to approach the delicate subject matter and unify their image within the community. We developed a logo that incorporated diversity and embodied the fun nature of the event, then carried the style throughout this direct mail piece to maintain consistency. The Boy Scouts were very pleased with the results and continued with the direct mail program the following year.
Boy Scouts NFC, Direct Mail- The Boyscouts of America, North Florida Council hosts an Aquatics Camp every year. In previous years, they had not used a consistent logo or marketing materials. They wanted us to develop a logo to be used in years to come and an image consistent with the logo to be carried throughout marketing materials. They wanted a cutting-edge design that would not only appeal to young children, but also to young teenagers. For their first marketing material, we decided on direct mail to increase their attendance. The direct mailer maintained a fresh, young design to keep with the “cutting-edge” look desired by the client..
Superior Fitness Brochure- As part of their brand identity system Superior Fitness wanted us to create an informational brochure. Their brochure was designed in consistency with their website, direct mail and business cards. Another goal we accomplished was to convey the professionalism of the company while providing details about their services and the companies’ background.
Kitchen & Flooring, RSVP- We developed this ad for RSVP with the company’s brand image in mind. Grouped in a package with many different companies, the ad needed to stand out. So we chose bold colors and a simple, eye-catching design to avoid bombarding the consumer with too much information at once. We continued this “look” in other media including Mint and Great Home Ideas to maintain a consistent brand image for the client.
Lifetime Enclosures, Mint & Money Pages- Lifetime Enclosure’s marketing plan was to increase their new customer base. Because of their high readership and distribution regions we chose local publications, including Mint and Money pages to generate leads for the company. After running Lifetime's ads in these publications, their new customer base has increased by 20%.
All Weather Contractors, Door Hanger- All Weather Contractors is one of Northeast Florida's largest heating & cooling companies. Their goal is to stay top of mind in their consumers minds and to target family households. Along with our TV, radio & web marketing we also designed and distributed over 1,000 door hangers throughout the Jacksonville area.
Sublime Day Spa, Direct Mail- Sublime Day Spa wanted a one-time mail out to drive Mother’s Day business. The concept of the design completely focused on moms and issues that moms relate to. The colors and imagery were chosen to appeal to woman, the majority of the client’s customer base and target market. The colors and imagery chosen also helped facilitate a relaxing, calming feeling.
Aromas, Poster- Aromas Cigar, Wine and Martini Bar maintains an upscale, sophisticated image. They hold semi-annual and annual members parties in which we design the posters, invitations and advertisement materials. Every party has a theme and our challenge is to communicate that theme with the use of typography and imagery.
Tre Salon, Cards- Tre Salon is an upscale salon whose goal is to accommodate their customers needs. Our recent marketing project with them was to design and print new post cards that Tre Salon would use to mail to their current clients as "Thank You" notes. To represent the companies image, we designed these cards with a soft, warm, inviting and modern style so that their customer would be reminded of the salon atmosphere.
American Lung Assn., Poster- Often, the challenge of working with non-profits, is designing with multiple sponsor logos and other restrictions. Maintaining the identity of the campaign was critical to build brand awareness and recognition for this brand new event, while still working within the parameters of the non-profit. This is projected to become an annual event that will continually build and expand on this identity.